Why buy PostHog

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AKA our Value Proposition

A single place to view all of your user data

With disparate tools, it's hard to get an understanding of your users both individually and at an aggregate level. By integrating a range of products into one platform we provide a greater picture of our customer's users. Common cross-product use cases are:

  • When looking at a conversion funnel, click a dropped off segment of users to view their session replays. This helps you understand potential friction/interface issues.
  • After launching an experiment, click to see the session replays of users experiencing a specific variant, showing you whether your users are experiencing it as intended.
  • Create a survey tied to an experiment (via the feature flag), letting you gather qualitative feedback from users who are experiencing this new feature for the first time.
  • Attach revenue data stored in our data warehouse from Stripe to product analytics to see behaviors which drive revenue acquisition and growth.
  • Use Heatmaps to identify potential dead zones on your website, roll out a no-code experiment with your conversion funnel as a goal.

Consolidated pricing

As we have a low price point and can help replace a number of disparate tools they may be running customers are highly likely to save versus the cost of running multiple tools in parallel:

  • We are competitive for each of our individual products
  • You only need to pay for 1 Teams or Enterprise plan versus 5 or 6
  • We make it easy to buy from us, and once you're done you don't need to run multiple vendor procurement processes for additional tools

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